If we simple personal bloggers want a successful website, how much more are those who do business online? I must say competitions online is tougher compared to conventional business site. Why... because doing business online is a whole lot cheaper than renting a building on site and paying bunch of people to man your business therefore, anyone can do it.
However, marketing strategy is crucial online. But if you know how to effectively use marketing tools that are available to you such as adwords guide for Adwords users, then success is not really beyond obtainable.
Click the reference link below to learn how.
Ref.: Adwords Guide